Social Media | Scoreapps

Social Media

Introduction

The new Social Media feature allows you to create, schedule and manage posts on different platforms from one place. 

What can you do from the Social Media feature?
  • Connect and manage multiple social media accounts from X, LinkedIn, Facebook, Instagram and TikTok.
  • Create personalized posts with the help of AI, selecting tone, content and even automatically generated images.
  • View statistics and published posts to understand the performance of your publications.
  • Create campaigns aimed at specific audiences (functionality in initial phase).
  • Manage your accounts and review your scheduled posts.

Connect accounts


  1. In the left menu, open Social networks > Accounts.
  2. You will see a summary with the number of total, active and inactive accounts.
  3. Select the service you want to connect to.
  4. Click Add New Account and follow the authorization process to grant permissions.
  5. Your connected accounts will appear as active or inactive in the list; From here you can manage them.

Main panel


  1. The main screen of Social networks welcomes you with a central panel.
  2. From here you can:
    • Click on Connect Accounts to go to the accounts section.
    • Press Generate New Post to create a new post (see next section).
    • Visit the BrandCenter to configure your brand voice and templates.
  3. You will also see statistics of your published posts (for example, number of likes, comments and shares) for each platform.

Create a new post

  1. Click Generate New Post and select the platform.
  2. Check the option Personalized Content if you want the AI to adapt the text to your audience.
  3. In Select Accounts, choose the connected accounts where the content will be published.
  4. Defines the Tone of the publication (informative, humorous, emphatic, promotional, etc.).
  5. in the area Post Content, write your message or use the button Enhance with AI so that AI improves your text.
  6. If you need an image, you can select Generate with AI or upload a custom image.
  7. Save or schedule your post. If you publish it, it will appear in the posts section and will be distributed to the selected accounts.

Campaigns


  • From the section Campaigns You can create campaigns to group posts aimed at a specific audience.
  • Press Add Campaign, define a name and describe your target audience (demographics, interests and pain points).
  • The campaign functionality is in its early stages, so some options may be in development.

Scheduled posts


  1. In Scheduled Publications You will see all posts created, published or pending publication.
  2. Use the filters to see all posts or just those from a specific platform.
  3. Each entry shows the content, publication date, number of likes and status.
  4. Use the actions of See to review an individual post or Double to reuse it.

Tips and good practices

  • Keep your Brand Voices updated so the AI understands your brand's tone and style.
  • Take advantage of tone and custom content options to tailor each post to your audience.
  • Check your post stats to see what type of content performs best.
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