The Brand Voice section of ScoreApps allows you to create a detailed profile of your company or a client's company. This profile serves as the context that Artificial Intelligence uses to generate specific and consistent content with your brand, whether blog posts, posts on social networks or any other piece created with the platform's Skills. By providing all the key elements of your business, you avoid having to repeatedly explain who you are and let the AI ​​capture the essence of your brand from the get-go.

Step by step to create a Brand Voice

Follow this guide to set up an effective brand voice:

1. Access the section and create a new company

• From the ScoreApps panel, go to brand voice.

• Click the button “New company” to start configuration. This will open a form divided into sections.
  

2. Complete the company information

In the first part of the form you will find basic fields:

• Company Name: Enter the official name of the company.

• Industry: Select one or more industries that describe your activity. You can write to filter and choose the appropriate sector.

• Description: Write a brief description of your business. Be clear and explain what you do, who you serve, and what sets you apart.

• Website: Add the URL of the corporate website. This helps the AI ​​contextualize content and can be used as a reference when generating texts.

• Motto: Include a slogan or phrase that summarizes the essence of the brand.

• tone of voice- Choose the style you want the AI ​​to adopt when writing (professional, fun, casual, enthusiastic, witty, etc.).

3. Define the target audience and brand attributes

• Target audience: Describe your core audience in as much detail as you need (age, interests, lifestyle, etc.). This will allow AI to tailor your messages to the right people.

• Logo (optional)- You can upload a logo to further personalize your profile.

• Brand color- Specifies a representative color in HEX format so that the AI ​​knows which color palette to use in certain visual outputs.

• Specific instructions- Here you can define writing rules such as tone, prohibited words, sentence style or any guidelines that the AI ​​must respect.

4. Add products or services

In the second section you can create files for each product or service that the company offers:

• press the button “Products or services” to add a new element.

• Name: Write the name of the product or service.

• Guy: Select whether it is a product, a service or another.

• Key Features: describes the most important thing about this product/service (materials, advantages, benefits). The more precise the description, the better the AI ​​will be able to generate content that highlights you.

• Save each product individually; You can add several if you need it.

5. Finalize and save the brand voice

When you have completed all the fields, press "Keep". The new company will appear in the list of brand voices. From that list you can edit any voice to update information or delete it if you no longer need it.

How does AI use Brand Voice?

Once created, the brand voice is integrated with all ScoreApps Skills. Every time you ask the AI ​​to generate content—for example, writing a blog post or preparing a social media posting schedule—the system will use the information in your listing to adjust the tone, style, and relevant information. The products you have registered can be used as a source of inspiration when generating descriptions, catalog sheets or promotions.

Tips and best practices

• Be thorough– The more information you provide, the more personalized the generated content will be.

• Keep information up to date– Review your brand voice periodically to reflect changes in your business (new products, changes in audience, etc.).

• Experiment with tone– You can test different tones of voice to see which one fits best with your audience and the different types of content you generate.

• Use specific instructions to restrict terms or encourage a unique style that differentiates you from the competition.

With this guide you will have everything you need to configure the Brand Voice and get the most out of ScoreApps AI. Make your brand speak for you with coherence and personality!